📍There are some places you’d never thought to visit. But they can become your next destination if you don’t drive safely. Join the Spanish travel journalist Luis Calero to discover all the unexpected places on the list.
This branded content campaign with a factual format launched right before Holy Week, the time of the year with more road trips in Spain, to raise awareness and lower the number of deaths on the road. A challenging goal we helped to achieve since the year the campaign was on air resulted in an all-time low in the number of road fatalities.
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— case study
— episode #1
🏥 The most popular destination, visited every year by more than 9.000 travelers.
— episode #2
⚰️ Surrounded by nature and silence… Absolute silence.
It’s the perfect place to forget about everything.
— episode #3
👮 A destination to find solitude and a chance to take some time out. 1200 drivers are already here.
— Destinations’ amenities
— results
— credits
client | Ministry of Transport, Home Office, Government of Spain
cco | Mónica Moro
ecd | Raquel Martínez, Jon Lavín
creative team | Ana Martín, Agustina Lavignasse
ad | Gabriel Silva
production company | La Joya
directors | Santiago Zannou, Toño Mayor
digital team | Carlos Navarro, Antonio de Dios, Aitor García
Head of Social | Álex Sánchez
— recognition