🏡 A tidy home becomes our ally, arming us with some sort of superpower that helps us face the everyday life outside, which is… pretty chaotic!
Thankfully, IKEA has a wide range of affordable and slick solutions for storage and organisation. So, to make everyone recognise the value a tidy home can have, we created a campaign that shows the powerful effect of organised spaces in our wellbeing, not only individually, but also with a positive impact on the other side of the door.
A campaign creatively led and produced by Spain and exported to other European markets, including Italy, France, Hungary, Slovakia and the Czech Republic.
Headline: A tidy home, a peaceful mind.