Our brick-made camera clicks but doesn’t take photos.
Oh, snap!
So, we tapped into its lack of function and turned it into its main feature to create the first photography-led campaign for a non-functioning camera. From photography tips and tricks content or camera reviews to tuning every photo out there into our campaign. Because —of course— no snap ever taken, was shot on the LEGO Polaroid.
Play with everything. Capture nothing.
— film
— social