Our brick-made camera clicks but doesn’t take real photos.
Oh, snap!
So, we tapped into playful irony and turned this lack of function into its main feature to create the first photography-led campaign for a non-functioning camera. From photography tips and tricks content and camera reviews, to tuning every photo out there into our campaign. Because —of course— no snap ever taken, was shot on the LEGO Polaroid.
Play with everything. Capture nothing.
— film
— social