🙋🏼♀️ I am Agustina. A creative copywriter, storyteller, fashion lover, cool-hunter, and concept developer.
I don’t like bios’ written in the third person. C’mon, no one is writing it on your behalf.
Picking up, I’ve been working in advertising for the last decade in three different markets: Latin America, the U.S., and Europe. During this time, I had the luck of being part of four of the most renowned advertising networks.
A creative team of colleagues used to say that when I have kids, I won’t tell them stories before bed but ads. That’s how much into advertising I am.
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—contact
agustina.lavignasse@gmail.com
@agus_lavignasse
linkedin
—experience
The LEGO Group | Denmark | Global Creative Manager | Present
This is LIBRE | Madrid, London, Stockholm | Senior Creative Copywriter | 2022
McCann WorldGroup | Madrid | Senior Creative Copywriter | 2018 — 2022
LOLA MullenLowe | Madrid | Creative Copywriter | 2018
ALMA DDB | Miami | Creative Copywriter | 2017
J. Walter Thompson | Bogotá | Junior Creative Copywriter | 2014 — 2016
—recognition
Next Creative Leaders 2022 | winner | The One Club for Creativity & The 3% Movement
Cannes Lions | Silver | Creative Commerce – Entertainment Commerce (Trapped in the 90's) | 2022
Cannes Lions | Silver | Media (Trapped in the 90's) | 2022
Cannes Lions | Bronze | Creative Commerce – Engagement (Trapped in the 90's) | 2022
Cannes Lions | Shortlist | Entertainment – Talent (Trapped in the 90's) | 2022
Cannes Lions | Shortlist | Brand Experience & Activation (Alive or Dead) | 2019
D&AD | Graphite pencil | Commerce - Entertainment (Trapped in the 90's) | 2023
D&AD | Wood pencil | Experiential - Use of talent & Influencers (Trapped in the 90's) | 2023
D&AD | Shortlist | Media - Entertainment (Trapped in the 90's) | 2023
D&AD | Shortlist | Media - Use of talent & Influencers (Trapped in the 90's) | 2023
D&AD | Shortlist | Spatial Design - Sets & Stages (Trapped in the 90's) | 2023
One Show | Shortlist | Integrated (Top Holiday Destinations) | 2020
One Show | Merit | Young Ones (Hooked) | 2018
LIA | Silver | Branded Entertainment – Online Episode/Special (Trapped in the 90's) | 2022
LIA | Bronze | Branded Entertainment – Reality/Unscripted/Alternative TV Show (Trapped in the 90's) | 2022
LIA | Bronze | Digital – Branded Content (Trapped in the 90's) | 2022
LIA | Bronze | Integration: Creativity in Commerce (Trapped in the 90's) | 2022
LIA | Bronze | Social Media & Influencers: Retail (Trapped in the 90's) | 2022
LIA | Shortlist | Digital: Creativity in Commerce (Trapped in the 90's) | 2022
Eurobest | Gold | Media – Channels: Use of social platforms (Trapped in the 90's) | 2022
Eurobest | Gold | Entertainment – Talent: Digital & social (Trapped in the 90's) | 2022
Effie Spain | Gold | Best activation in Branded Content (Trapped in the 90's) | 2022
Epica Awards | Bronze | Homes, Furnishing & Appliances (Trapped in the 90's) | 2022
Epica Awards | Bronze | Retail services (Trapped in the 90's) | 2022
Gerety Awards | Silver | Entertainment – Digital (Trapped in the 90's) | 2022
Clio Health | Bronze | Student Digital/Mobile (Hooked) | 2018
El Ojo de Iberoamérica | Gold | Effectiveness – Media Strategy (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Gold | Effectiveness – Strategy, positioning, and creativity (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Gold | Content – Digital Platforms (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Gold | Content – Influencers (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Gold | Digital & Social – Social activations for a product (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Gold | Digital & Social – Branded Content (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Gold | Digital & Social – E-commerce (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Silver | PR – Activation on digital and social platforms (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Silver | Effectiveness – Services (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Silver | Effectiveness – Promotional marketing (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Silver | Content – Brand experience (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Bronze | Direct – Use of digital platforms (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Bronze | Direct – Activation in social platforms and content co-creation (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Bronze | Direct – Events and activations (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Bronze | Direct – Launches and brand activations (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Bronze | PR – Real time activations (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Bronze | Innovation – Brand experience and strategy (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Bronze | Effectiveness – Real time marketing (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Bronze | Effectiveness – Interactive strategy (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Bronze | Film – Content up to 20 min (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Gold | Radio (Taken Reservations) | 2019
El Ojo de Iberoamérica | Silver | Integrated Campaigns (Alive or Dead) | 2019
El Ojo de Iberoamérica | Silver | Film (Alive or Dead) | 2019
El Ojo de Iberoamérica | Bronze | Digital & Social (Alive Or Dead) | 2019
El Ojo de Iberoamérica | Bronze | Media/Events (Dog Carpet) | 2018
El Ojo de Iberoamérica | Shortlist | Film (Top Holiday Destinations) | 2019
El Ojo de Iberoamérica | Shortlist | PR (Dog Carpet) | 2018
El Sol | Gold | PR/Corporate Social Responsibility (Dog Carpet) | 2018
El Sol | Gold | PR/Marketing Communications & PR Events (Dog Carpet) | 2018
El Sol | Gold | Young Creatives (Dilemmas) | 2018
El Sol | Silver | PR/Use of Celebrities and Influencers (Dog Carpet) | 2018
El Sol | Bronze | Film (Alive) | 2019
El Sol | Bronze | Film (Dead) | 2019
El Sol | Bronze | Audio (Taken Reservations) | 2019
El Sol | Bronze | Media (Dog Carpet) | 2018
cdec (Spanish Creatives Club) | silver | craft – production | 2022
cdec (Spanish Creative Club) | silver | craft – production | 2022
cdec (Spanish Creative Club) | bronze | branded content | 2022
cdec (Spanish Creative Club) | X6 shortlist | 2022
cdec (Spanish Creatives Club) | Bronze | Ideas (Taken Reservations) | 2019
cdec (Spanish Creatives Club) | Bronze | Ideas (Alive or Dead) | 2019
cdec (Spanish Creatives Club) | Bronze | Craft/Script (Alive or Dead) | 2019
cdec (Spanish Creatives Club) | Shortlist | Ideas (Top Holiday Destinations) | 2020
cdec (Spanish Creatives Club) | Shortlist | Innovation in the use of the Media (Top Holiday Destinations) | 2020
Lürzer's Archive | The Dog Carpet | 2018
FIAP | Gold | PR Production (Dog Carpet) | 2018
FIAP | Gold | Ads/Students (Dilemmas) | 2018
FIAP | Bronze | PR Content (Dog Carpet) | 2018
New York Festivals | Print | Finalist | 2018
ADDYs District | Hooked | Best Of Show | 2018
ADDYs District | Hooked | Gold | 2018
ADDYs Local | Hooked | Silver | 2018
Creativity International Awards | Extend Your Senses | Gold | 2018
Creativity International Awards | Hooked | Bronze | 2018