🙋🏼♀️ I am Agustina. A creative copywriter, storyteller, cool-hunter, concept developer, and vino-life practitioner.
I don’t like portfolio bios written in the third person. C’mon, no one is writing it on your behalf.
My career in advertising spans over a decade, four agency networks, and three markets: Latin America, the U.S., and Europe. Currently, I play for —and with— the most reputable and fun brand in the world, creating global work from sunny Denmark!
A team of colleagues used to joke that when I have kids, I won’t tell them bedtime stories. I’ll tell them ads. That’s how much of an ad nerd I am… and proud!
↓
—experience
The LEGO Group | Denmark | Global Creative Manager | Present
This is LIBRE | Madrid, London, Stockholm | Senior Creative Copywriter | 2022
McCann WorldGroup | Madrid | Senior Creative Copywriter | 2018 — 2022
LOLA MullenLowe | Madrid | Creative Copywriter | 2018
ALMA DDB | Miami | Creative Copywriter | 2017
J. Walter Thompson | Bogotá | Junior Creative Copywriter | 2014 — 2016
—contact
agustina.lavignasse@gmail.com
@agus_lavignasse
linkedin
—awards & recognition
Next Creative Leaders | Jury | The One Club for Creativity & The 3% Movement | 2023
Young Lions | PR Jury | Finland | 2023
Next Creative Leaders 2022 | winner | The One Club for Creativity & The 3% Movement
Cannes Lions | Silver | Creative Commerce – Entertainment Commerce (Trapped in the 90's) | 2022
Cannes Lions | Silver | Media (Trapped in the 90's) | 2022
Cannes Lions | Bronze | Creative Commerce – Engagement (Trapped in the 90's) | 2022
Cannes Lions | Shortlist | Entertainment – Talent (Trapped in the 90's) | 2022
Cannes Lions | Shortlist | Brand Experience & Activation (Alive or Dead) | 2019
D&AD | Graphite pencil | Commerce - Entertainment (Trapped in the 90's) | 2023
D&AD | Wood pencil | Experiential - Use of talent & Influencers (Trapped in the 90's) | 2023
D&AD | Shortlist | Media - Entertainment (Trapped in the 90's) | 2023
D&AD | Shortlist | Media - Use of talent & Influencers (Trapped in the 90's) | 2023
D&AD | Shortlist | Spatial Design - Sets & Stages (Trapped in the 90's) | 2023
One Show | Shortlist | Integrated (Top Holiday Destinations) | 2020
One Show | Merit | Young Ones (Hooked) | 2018
LIA | Silver | Branded Entertainment – Online Episode/Special (Trapped in the 90's) | 2022
LIA | Bronze | Branded Entertainment – Reality/Unscripted/Alternative TV Show (Trapped in the 90's) | 2022
LIA | Bronze | Digital – Branded Content (Trapped in the 90's) | 2022
LIA | Bronze | Integration: Creativity in Commerce (Trapped in the 90's) | 2022
LIA | Bronze | Social Media & Influencers: Retail (Trapped in the 90's) | 2022
LIA | Shortlist | Digital: Creativity in Commerce (Trapped in the 90's) | 2022
Eurobest | Gold | Media – Channels: Use of social platforms (Trapped in the 90's) | 2022
Eurobest | Gold | Entertainment – Talent: Digital & social (Trapped in the 90's) | 2022
Effie Spain | Gold | Best activation in Branded Content (Trapped in the 90's) | 2022
Epica Awards | Bronze | Homes, Furnishing & Appliances (Trapped in the 90's) | 2022
Epica Awards | Bronze | Retail services (Trapped in the 90's) | 2022
Gerety Awards | Silver | Entertainment – Digital (Trapped in the 90's) | 2022
Clio Health | Bronze | Student Digital/Mobile (Hooked) | 2018
El Ojo de Iberoamérica | Gold | Effectiveness – Media Strategy (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Gold | Effectiveness – Strategy, positioning, and creativity (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Gold | Content – Digital Platforms (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Gold | Content – Influencers (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Gold | Digital & Social – Social activations for a product (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Gold | Digital & Social – Branded Content (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Gold | Digital & Social – E-commerce (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Silver | PR – Activation on digital and social platforms (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Silver | Effectiveness – Services (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Silver | Effectiveness – Promotional marketing (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Silver | Content – Brand experience (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Bronze | Direct – Use of digital platforms (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Bronze | Direct – Activation in social platforms and content co-creation (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Bronze | Direct – Events and activations (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Bronze | Direct – Launches and brand activations (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Bronze | PR – Real time activations (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Bronze | Innovation – Brand experience and strategy (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Bronze | Effectiveness – Real time marketing (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Bronze | Effectiveness – Interactive strategy (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Bronze | Film – Content up to 20 min (Trapped in the 90's) | 2022
El Ojo de Iberoamérica | Gold | Radio (Taken Reservations) | 2019
El Ojo de Iberoamérica | Silver | Integrated Campaigns (Alive or Dead) | 2019
El Ojo de Iberoamérica | Silver | Film (Alive or Dead) | 2019
El Ojo de Iberoamérica | Bronze | Digital & Social (Alive Or Dead) | 2019
El Ojo de Iberoamérica | Bronze | Media/Events (Dog Carpet) | 2018
El Ojo de Iberoamérica | Shortlist | Film (Top Holiday Destinations) | 2019
El Ojo de Iberoamérica | Shortlist | PR (Dog Carpet) | 2018
El Sol | Gold | PR/Corporate Social Responsibility (Dog Carpet) | 2018
El Sol | Gold | PR/Marketing Communications & PR Events (Dog Carpet) | 2018
El Sol | Gold | Young Creatives (Dilemmas) | 2018
El Sol | Silver | PR/Use of Celebrities and Influencers (Dog Carpet) | 2018
El Sol | Bronze | Film (Alive) | 2019
El Sol | Bronze | Film (Dead) | 2019
El Sol | Bronze | Audio (Taken Reservations) | 2019
El Sol | Bronze | Media (Dog Carpet) | 2018
cdec (Spanish Creatives Club) | silver | craft – production | 2022
cdec (Spanish Creative Club) | silver | craft – production | 2022
cdec (Spanish Creative Club) | bronze | branded content | 2022
cdec (Spanish Creative Club) | X6 shortlist | 2022
cdec (Spanish Creatives Club) | Bronze | Ideas (Taken Reservations) | 2019
cdec (Spanish Creatives Club) | Bronze | Ideas (Alive or Dead) | 2019
cdec (Spanish Creatives Club) | Bronze | Craft/Script (Alive or Dead) | 2019
cdec (Spanish Creatives Club) | Shortlist | Ideas (Top Holiday Destinations) | 2020
cdec (Spanish Creatives Club) | Shortlist | Innovation in the use of the Media (Top Holiday Destinations) | 2020
Lürzer's Archive | The Dog Carpet | 2018
FIAP | Gold | PR Production (Dog Carpet) | 2018
FIAP | Gold | Ads/Students (Dilemmas) | 2018
FIAP | Bronze | PR Content (Dog Carpet) | 2018
New York Festivals | Print | Finalist | 2018
ADDYs District | Hooked | Best Of Show | 2018
ADDYs District | Hooked | Gold | 2018
ADDYs Local | Hooked | Silver | 2018
Creativity International Awards | Extend Your Senses | Gold | 2018
Creativity International Awards | Hooked | Bronze | 2018